“Business development is sales,” some will say, concisely. “Business development is partnerships,” others will say, vaguely. “Business development is hustling,” the startup folks will say, evasively.
QUOTE OF We should always be trying to achieve greater goals when reaching our ‘desired’ success
Business development is the creation of long-term value for an organization from customers, markets, and relationships.
There is elegance in simplicity, but perhaps this definition leaves you wanting more. At its heart, business development is all about figuring out how the interactions of those forces combine together to create opportunities for growth.